Naked Lucy Mecklenburgh covers herself in colourful paint to promote her new health product

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She's gone from TOWIE star to hugely successful businesswoman in less than two years. 

Now Lucy Mecklenburgh is capitalising on her professional prowess by launching a revolutionary new health product in the wake of the popularity of her online workout website, Results with Lucy.

And to properly advertise MeckTone, Lucy is promoting the product in the best way she knows how - by stripping off.

The reality star is sure to leave her fans green with envy as she once again sheds her clothes and covers her naked body in splashes of colourful paint for the promo shots. 

Looking lean and toned, Lucy poses with her arms strategically laid across her body to protect her modesty for the shots. 

And speaking about MeckTone - a 3-in-1 detoxifier, cleanser and metabolism booster - Lucy said: 'People always ask me what I do to look the way I do and the honest truth is I exercise and I eat well. 

'I've been working hard to develop a range of health products for a while because it is

important to keep your body in the best condition alongside this and this is the first in the range. 

'I'm really excited by it because it contains all the natural ingredients that I eat everyday, such as aloe vera, green tea and cayenne pepper. 

'But I know how hard it is to create meals with everything you need in them so this really helps support your diet and exercise regime.

Lucy Mecklenburgh and Sam Faiers are the perfect stocking fillers as they party on Christmas Eve in similar revealing lacy jumpsuits

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It was a big girls night out on Christmas Eve down Essex way when Sam Faiers, +Lucy Mecklenburgh , Ferne McCann and their pals were partying hard at Lot 104 in Brentwood Essex on Christmas Eve.
Sam and Lucy even wore similar revealing lace jumpsuits that put on show plenty of their best assets, front and back.
Sam posted a pointed tweet just before midnight: 'Loving single Christmas life'.

As for Lucy it's a hectic last few couple of days 

On Sunday the former TOWIE star was making sure she put in the hard yards ahead of the upcoming onslaught of the holiday season, especially all those mince pies and second helpings.

Lucy posted a photo of herself on Twitter looking exhausted writing: 'Last workout being Xmas DONE! I'm knackered!!'

Only hours later though Lucy received a huge bouquet of red roses which would seem to indicate that love is in the air, or somewhere thereabouts close to Lucy.

And then it was Christmas Eve and all through the Mecklenburgh house a lot was stirring obviously.

Lucy posted a super glam photo of herself wearing a low-cut, cleavage-friendly pink dress alongside her girl posse - all seven of them. She tweeted merrily: 'Xmas eve baby!!!!'. 2013 appears to be ending on a high note for Max George's ex.

Lucy Mecklenburgh saves her raciest shoot of the year until last as she bares all for completely nude calendar

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She's had her pick of the men of Essex for most of the year after having enjoyed romances with  former TOWIE co-stars Mario Falcone, Tom Pearce and Dan Osborne in the past 12 months alone. 

And Lucy Mecklenburgh's latest steamy shoot will no doubt leave her male acquaintances more than a little hot under the collar, with the 22-year-old reality star baring all for her upcoming 2014 calendar.

Ensuring her loyal legion of male fans have a very happy new year indeed, the fashion boutique owner left her raciest appearance of the 2013 until last as she posed up a storm in a completely nude shoot.

Showcasing her toned curves and picture-perfect hourglass figure, the former TOWIE star - who left the show on The Only Way Is Essexmas Christmas Special last week - positively smouldered as she pouted seductively into the camera. 

After parading her impressive body in front of the lens for all to see, Lucy flashed her cleavage as she posed topless, with only her elbows strategically placed to preserve her modesty.

And the body-confident starlet wasn't content with leaving her racy shoot there, and in another shot turned around to showcase her peachy derriere towards the camera in all its glory.

Speaking in an interview with TV Extra magazine, she said: 'I've always been quite happy with my body but more so now, because anything I didn't like I've trained hard to change. 

'I don't just sit on my a**e, eat what I want and expect my body to be nice. I work hard. Everyone has body insecurities when they're younger. 

'If I wore jeans, I'd have to wear long tops that came past my bum because I thought my hips were huge.'

In terms of her goals and aspirations for the coming year, Lucy - who has previously dated TOWIE co-stars Mario Falcone, Mark Wright, Tom Pearce and Dan Osborne, as well as The Wanted's Max George - is hoping to find love.

She told new! magazine: 'I'd like a boyfriend and to fall in love next year. I'm just a needy person. I like a cuddle and attention, so it's hard. 

'It doesn't help living on your own. I want to focus on me but I'd also like some company.'