Rita Ora channels old Hollywood parted waves sequined gown

+FashionModelling  shared +Rita Ora 

Rita does Rita Hayworth: Ora channels old Hollywood with side parted waves and sequinned gown at British Fashion Awards

It's the biggest night on London's fashion calendar, and the celebrities certainly didn't disappoint as they arrived to the 2013 British Fashion Awards at the London Coliseum on Monday night.

And leading the glamour, Rita Ora arrived in decadent fashion, channeling the Hollywood screen sirens of old in a strapless, silver sequinned gown from Vivienne Westwood, which accentuated her every curve, while her platinum blonde hair was styled in side-parted ways, similar to the way her namesake Rita Hayworth made famous back in the 1940s.

On the red carpet, the singer bumped into her fellow Rimmel London brand ambassador Kate Moss, who was no doubt ready to celebrate her first cover for Playboy to mark the magazine's 60th anniversary

 Moss hasn't lost her red carpet appeal, and even threw in a few classic poses to prove she's still got it

Kate arrived in a cream fur coat, covering a strapless black leather studded dress with a pleated skirt and built in chunky belt to create a dropped waistline.

But she won't be only celebrating her sexy cover of the Hugh Hefner's classic lads magazine, but also her special recognition award which will be given to her at the ceremony, to mark her contribution to the fashion industry during her 25-year career.

This year's ceremony will be hosted by Fresh Meat star and comedian Jack Whitehall, who was called in at the last minute after David Walliam had to cancel for health reasons.